February 22, 2019

Digital Transformation Opportunities in Latin America

Thriving in the Era of Digital Transformation and AI

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We are in an era of unprecedented opportunity, and much of the growth we experience over the next decade will be driven by artificial intelligence and digital transformation. Artificial intelligence is already a key driver of digital transformation across a wide range of industries, from financial to manufacturing to agricultural, including emerging markets and regions such as Latin America. With more data at our disposal than we have ever known, and more effective technologies allowing us to make sense of it all, companies are changing the way they work and the ways their interact with their customers in a more customer-centric world. AI provides a scalable, highly efficient way to deliver on this promise.

Georgetown University’s Latin America America Leadership Program (LALP), the McDonough School of Business Global Business Initiative (GBI), and the Center for Latin American Studies (CLAS) are pleased to present MSB Dean Paul Almeida in conversation with Mr. Cesar Cernuda, president of Microsoft Latin America, and MSB Professor Ricardo Ernst, executive director of LALP and GBI.


Cesar Cernuda is president of Microsoft Latin America and corporate vice president of Microsoft Corporation. He oversees a business that includes 35 offices in 21 countries, with more than 2,000 team members and 80,000 business partners and his main priority is to accelerate the company’s current transformation as a leader in cloud computing and artificial intelligence, to support the company mission to empower every person and every organization on the planet to achieve more. Previously, Cernuda was president of Microsoft Asia Pacific, and has spent more than 20 years at Microsoft. Cernuda has a bachelor's degree in business administration and marketing from the University ESIC in Spain, and completed a program for executive development (PDD) at the IESE Business School of the University of Navarra in Spain. Cernuda has been recognized as one of the “Top 50 Most Influential Hispanics” by the Hispanic IT Executive Council; as one of the "100 most influential Spaniards in the world" with the ‘100 Españoles’ award, the “Best Executive of the Year” in 2011 by Emprendedores Magazine, and most recently recipient of the Aster Award to celebrate his remarkable career in the business world by ESIC Business & Marketing School.